For established service businesses
Your clients already pay for it. Why is it still delivered by hand?
If your service runs on forms, documents, spreadsheets and the memory of a few senior people, the product already exists. Here’s how Prodmake turns the repeatable part into software you own, deployed within 60 days once the scope is agreed.
Kuan, founder of Prodmake Every new client starts the same way. Someone sends the same questions, collects the same documents, copies the answers into the same spreadsheet and explains the same next steps. The work is valuable. Repeating the admin isn’t.
Then the client emails to ask where things stand, because there’s nowhere they can check for themselves. And the judgment that makes your service good lives in the heads of the people you can least afford to tie up.
The ceiling you hit
As long as delivery runs by hand, growth means hiring in step with it. More clients, more coordinators, more checking. Your best people end up being the system, and every exception waits for one of them.
Off-the-shelf tools patch pieces of it: a form here, a portal there. None of them knows how your service actually works, so the gaps between them are still filled by people.
Start with work your clients already value
We don’t begin with “build a SaaS.” We begin with one part of the service that repeats, that clients already pay for, and that software could make faster, clearer or easier to control. Then:
- We map how the service really runs: the people, the inputs, the decisions, the exceptions and the handoffs that now live in documents and inboxes.
- We pick one commercial slice, where software improves delivery, the client experience or the amount of manual work.
- We build and deploy it as one product: the client or operator screens, the logic, the data, the admin tools, the integrations and the deployment.
Once the scope is agreed and work starts, accepted scopes deploy within 60 days. The fit review checks that your first workflow can responsibly ship in that window. Anything bigger is staged instead of squeezed in.
Two quick questions about the service to start. A person reads every brief.
Software that has to work on a bad day
As Scoutbase’s fractional CTO, I led their offline-first safety app for frontline crews: the workflow design, the app, the backend, offline sync and the ongoing operation, carried as one responsibility. It now supports 4,000+ maritime workers, with production use at operators including DFDS and Shell.
“Kuan’s expertise paved the way for our growth and enabled us to acquire the trust of external investors and, as a consequence of that, additional funding.”
Before that, I built the shared interface layer behind citizen accounts for Kazakhstan’s national e-government services, where the wider ecosystem reports more than 15 million registered users.
Is this right for you?
It works best when:
- Clients already pay for the service, and it repeats often enough to describe.
- You can name who’s involved, what goes in, what comes out and the usual exceptions.
- Owning the software would improve your margins, delivery, client experience or control.
- A decision-maker can give it 1 to 2 hours a week, with the people doing the work joining when needed.
It isn’t the right fit if the service hasn’t been sold yet, if you want to invent demand for a new SaaS idea, or if you expect the whole company digitized in one first stage.
What happens next
Tell us about the service: what clients pay for, what repeats, and which part should stop depending on manual work. It starts with two quick questions, and then you can book a fit call or keep writing.